SMB ~ Direct Mail Campaign

This campaign enables you to partner with Trend Micro to produce a direct mailer customized with your own company brand, and logo. The mailer is designed to generate demand in the SMB market, and support you in your efforts to target subsets of customers within specific markets or vertical segments.

Target Audience – Various categories of end users across a company such as C Level managers, consultants, IT managers, or database administrators.

Customer Incentives – Offering an incentive to a customer in return for a response can be an effective means of ensuring feedback. We suggest that you tie in a special incentive with your call to action for each response –in this case, a LED Glow pen– as well as give each customer who acts upon your request a chance to win a digital camera.

Packaged Options for Direct Mail Campaigns –

Option (1)

This includes a specific number of direct mailers along with a prospect list, and a reputable mail-house that will manage the entire process from mailer production to the actual mailing of the piece.

Option (2)

This package includes production of direct mailers ONLY. The mailers will be delivered to you, and you will be responsible for managing the rest of the process. (Prospect list is not included in this option)

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