Trend Micro MDP Tool ~ SMB Campaigns Overview

Small & Medium Business Campaign Overview ~ Tapping the Potential

Our SMB campaigns can help solution providers identify and qualify new business in a market with tremendous potential. Each campaign model includes everything you’ll need to create focused, integrated messaging for successful marketing. We’ve also included tools for measuring ROI so you can track your success.

Direct Mail – This model will assist you in reaching a select group of customers in small- to medium- size businesses. Direct mail campaigns work perfectly when targeting vertical segments such as finance and banking; especially if you intend to narrow your focus and target IT managers or database administrators within that industry.

Email – The internet presents endless opportunities for marketing to customers. Using an e-mail campaign to communicate your company’s value proposition, promotions, and product bundles is a convenient, inexpensive alternative to traditional direct mail campaigns.

Seminar In a Box – Communicating your value and creating demand for Trend Micro products is huge task that requires ongoing management, and attention. Designed to help you identify new business opportunities, this kit provides everything you’ll need to develop and present compelling seminars.

Telemarketing – One of the most effective methods for identifying and qualifying new business, telemarketing consistently delivers results for solution providers around the globe. This traditional marketing approach is particularly powerful when used in conjunction with leads that are acquired or qualified at a trade show or special event prior to the actual call.