Market Development planning (MDP):

Compelling marketing materials to help maximize your marketing efforts —

  • Use your MDF dollars to order any of the campaign materials and services offered here.
  • The templates are customizable, mailing options are flexible, and supplemental services are available.
  • Costs are provided for every option and possible configuration.
  • Mix and match to suit your needs.

Trend Micro helps you make it happen — The process is simple:

  1. Choose your marketing activities using the campaign menu at left — making sure not to exceed your MDF budget.
  2. Submit your MDF Requests to Dana Testa, Trend Micro's Channel Marketing Manager — MDF Request forms are available on Partner Web.
  3. Trend Micro sends you an e-mail confirmation, approving your MDF requests. You must have MDF approval before moving ahead with step 4.
  4. Once you receive MDF approval, then you begin working directly with Trend Micro’s Demand Generation Manager, Nick Bucchino to implement your marketing campaigns.

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